Semantic properties of word prompts shape design outcomes: understanding the influence of semantic richness and similarity

Nandy A, Van M, Li J, Goucher-Lambert K, Klenk M, and Hakimi S. 2024. Proceedings of Design, Computing and Cognition Conference 2024.

Abstract

The process of design often involves translating abstract semantic information into visual artifacts. To understand how psycholinguistic properties of semantic prompts impact the design process, we conducted a behavioral study with 515 participants who were asked to design a chair that reflected a prompt word. During the task, participants made various aesthetic and functional choices to realize their design vision. We investigated how semantic richness (imageability and number of semantic neighbors) of prompts and semantic similarity between prompts impacted the characteristics of the final design. Results indicate that different outcome types (functional and geometric) are associated with semantic properties, while prompt similarity is related to outcome differentiability. The results reveal the complex relationship between semantic inputs and human-generated outputs in a creative context, with implications for how multimodal (text, image, and 3D) systems should be built to complement design activities.