The Cognition and Computation in Design (Co-Design) Lab, led by Dr. Kosa Goucher-Lambert, is a multidisciplinary research group at UC Berkeley, housed primarily in the Department of Mechanical Engineering and affiliated with the Jacobs Institute of Design Innovation and Berkeley Institute of Design (BiD).
The Co-Design Lab conducts scholarship at the frontiers of design research. We are interested in understanding the mechanisms that allow both humans and computers to excel at design tasks, as well as leveraging this information to develop the next generation of methods and tools that fundamentally improve the design process. Methodologically, our research group conducts controlled experiments utilizing both behavioral and computational methods (e.g., neuroimaging studies of design thinking), systems research (e.g., interactive prototypes and tools for designers), and in-situ studies of student and professional designers (e.g., design method usage in engineering education).
High activity research keywords:
Design theory, methodology, and automation; design cognition; neuroimaging methods applied to design; human-machine collaboration; decision-making applied to engineering teams and individuals; ideation and creativity; analogical reasoning in design; preference modeling and design attribute optimization; sustainable design; new product development; crowdsourcing